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SpaRitual To Introduce New Mindful Brush

Image courtesy of SpaRitual

Beginning May 1, 2016, all SpaRitual bottles will include the new patented brush.

SpaRitual, the 5-free, vegan and cruelty-free beauty brand, has launched its new Mindful Brush. Currently present in a few lacquers from the GOLD collection, the Mindful Brush will be officially included in all SpaRitual lacquer bottles beginning with the Summer 2016 Empower Collection, to be released May 1, 2016.

SpaRitual's new Mindful Brush utilizes over 600 bristles that fan out for maximum control and the precise application of the brand's nail lacquers and treatments. This one-of-a-kind brush has the highest bristle count in the professional industry with a new shape that delivers beautifully smooth and even coverage on the nail. The Mindful Brush is the perfect complement to SpaRitual’s patented Plum Cap. The ergonomic design of the cap, plus the new Mindful Brush, will elevate manicures to the next level.

SpaRitual continues to show their commitment to supporting the spa professional with the new Mindful Brush, which elevates precision and was designed with innovative technology to provide easier and faster application.

SpaRitual is committed to creating spa and nail care products that nourish the mind, body and spirit connection, which are also environmentally kind. The Mindful Brush will be used as an applicator for all of SpaRitual’s products, which are always vegan and formulated without DBP, Toluene, Formaldehyde, Formaldehyde Resin or Camphor.

For more information, please visit

ISPA Conference & Expo Announces Opening and Closing Keynote Speakers

Image courtesy of ISPA

Dr. Brené Brown and Simon Sinek will serve as this year's opening and closing keynote speakers.

The International SPA Association (ISPA) welcomes University of Houston research professor, Dr. Brené Brown and leadership expert, Simon Sinek, as the opening and closing keynote speakers for the 2016 ISPA Conference & Expo at The Venetian in Las Vegas, Nev. from Sept. 13 – 15, 2016.

“With Brené and Simon we have great bookends to the Conference that will allow us to develop ourselves personally and professionally. Brené will encourage us to look at ourselves inwardly with openness to vulnerability and courage. Simon will challenge us to look at how we manage and lead people that will result in employees who are motivated to go to work each day,” said ISPA President Lynne McNees.

The opening keynote speaker for the 2016 ISPA Conference & Expo, Dr. Brené Brown, is a research professor at the University of Houston Graduate College of Social Work, New York Times bestselling author, and CEO and chief learning officer of The Daring Way. The Daring Way is a training and certification program for professionals who want to facilitate her work on vulnerability, courage, shame, and worthiness. She will speak the morning of Tuesday, Sept. 13.

The 26th annual event will close with Simon Sinek, the New York Times bestselling author, motivational speaker and TED Talk participant. Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. Sinek will present the morning of Thursday, Sept. 15.

The second day keynote speaker will be announced at a later date. More information about attending the 2016 ISPA Conference & Expo can be found at

BioPhotas, Inc. Announces Additional FDA Wrinkles Clearance for the Celluma

Image courtesy of BioPhotas, Inc.

The clearance will allow for the Celluma to be used in the treatment of facial wrinkles.

BioPhotas, Inc. recently announced the clearance by the FDA (U.S. Food and Drug Administration) of the Celluma, its patented biophotonic medical device, for an additional indication-for-use in treating facial wrinkles. The FDA has previously cleared the Celluma for seven separate indications-for-use, including the treatment of acne, muscle and joint pain, muscle and joint stiffness, muscle spasm, arthritis and compromised local blood circulation.

Commenting on the FDA clearance, Patrick Johnson, President and Chief Executive Officer for BioPhotas said, “The Celluma has really created a new category of Low-Level Light Therapy device, one that combines the power and efficacy of large panel devices and the affordability of small hand-held devices, into a single product that is FDA-cleared to treat the broadest range of muscle, joint and skin conditions on the market. In the Celluma, we have created an extraordinarily versatile product that is effective enough to be used in a professional setting and affordable enough to be used in the home.”

The Celluma uses three discrete wavelengths of light energy simultaneously, modulated with proprietary electronic algorithms, to effectively treat a variety of skin, muscle and joint conditions. The Celluma is distinct from other light therapy devices given its patented flexible design that molds to the body to allow the light to be absorbed more effectively, leading to higher efficacy and more predictable outcomes. In a clinical study reviewed by three board certified dermatologists, the Celluma was shown to have produced a lasting and quantifiable reduction in facial wrinkles 12 weeks after the completion of a 4-week treatment regime.

In support of the new FDA clearance, BioPhotas has announced the launch of a new website, which explains in great detail the health and wellness benefits of Low-Level Light Therapy (LLLT), and specifically of the Celluma. The website highlights the use of the Celluma in treating acne and wrinkles, as well as aches and pain. The scientific foundation for LLLT is presented,from the seminal research conducted by NASA to the research sponsored by BioPhotas at the prestigious Beckman Laser Institute at the University of California, Irvine.

Visit the new website at

Burke Williams Brings Innovative Spa Concepts to New West Hollywood Location

Burke Williams Day Spa's West Hollywood facility will move to a new location on La Brea in August 2016.

Burke Williams Day Spa's popular West Hollywood day spa will be moving to a new location on La Brea Ave. just south of Santa Monica Blvd. in August 2016. The new spa facility will be a larger footprint than the former location and will introduce multiple new innovative spa concepts not previously offered at the West Hollywood spa.

The new spa will boast expanded common areas for guests to relax and enjoy mini massage services while they wait for their full service. Nail care will be available in the new location and will include the spa’s newest eco-friendly steam pedicure service.

An innovative Custom Blend Bar will allow guests to consult with an expert aromatherapist and personalize their service in up to 10,000 ways, spanning every option imaginable including aromatherapies, herbal blends, lotions, massage oils, bath salts and more. These personalized blends will be available for use in services and also for sale for use at home.

In addition to the traditional vanity area, the spa will offer a full-service blow dry bar called Style where guests can select their perfect hair design and leave the spa looking fabulous. Style will accept walk-ins and appointments.

Many of these new innovative concepts were first introduced at Burke Williams’ tenth spa location that opened fall of 2015 at The Village at Westfield Topanga.

“We value our relationship with the community of West Hollywood and greater Los Angeles very much,” commented Burke Williams Founder, Bill Armour. “The new West Hollywood spa location is going to present multiple advanced amenities that will bring the ultimate sanctuary for relaxation and rejuvenation to the area and our loyal guests.”

[Image courtesy of Burke Williams]

10th Annual ISPA Foundation Scholarship Opens

Last year's winners, Taylor Toreno and Anne-Liise Verpson, were presented with their certificates as co-recipients of the 2015 Mary Tabacchi Scholarship during the ISPA Conference & Expo/Image courtesy of ISPA

Students can apply for a chance to receive $5,000 USD to offset their education expenses, as well as a chance to attend the 2016 ISPA Conference & Expo.

With the help of the International SPA Association (ISPA) Foundation and a wealth of donations, students interested in pursuing a spa management, leadership or entrepreneurship-related career will be able to achieve their dreams. Scholarship applications are now being accepted for the 2016 Mary Tabacchi Scholarship.

“The scholarship continues to uncover many bright and emerging leaders in the world of spa,” said Frank Pitsikalis, chairman of the ISPA Foundation.

The scholarship was created in 2006 and later named in honor of Mary Tabacchi, Ph.D., RD, Associate Professor, Hospitality Facilities and Operations at Cornell University. Dr. Tabacchi is a beloved spa industry veteran and pioneer in spa education.

“This award was created, ten years ago, to encourage and inspire those joining the spa industry,” said ISPA President Lynne McNees. “We are pleased it continues to give back to our community and nurture future leaders.”

The scholarship will be awarded to a junior, senior or graduate student enrolled full-time in a bachelor's or master's program. The recipient will receive $5,000 USD to offset their education expenses, a complimentary registration, travel stipend and hotel accommodations to attend the 2016 ISPA Conference & Expo, a one-year ISPA student membership and will be assigned a one-year mentor to help navigate their career aspirations.

The ISPA Foundation will present the award at the 26th annual ISPA Conference & Expo at The Venetian in Las Vegas, Nev. from September 13 – 15, 2016.

To learn more about eligibility requirements and to access the scholarship application, visit The deadline to apply is April 29, 2016.

Grande Naturals Celebrates New Line of Hydrating Color Lip Plumpers

Grande Naturals launches GrandeLIPS Color Hydrating Lip Plumpers.

Grande Naturals hosted an intimate cocktail party in New York City on March 7th to launch the brand’s latest collection, GrandeLIPS Color Hydrating Lip Plumpers. Top beauty editors and brand partners joined founder Alicia Grande to celebrate the brand expansion in the lip category. The celebrated line’s careful blend of key ingredients including Volulip, Hyaluronic acid, and Instaplump are clinically proven to hydrate dry areas when used 2X a day for 30 days and increase lip volume instantly in 3–5 minutes.

Guests sampled the six gorgeous colors and raved about finally finding a plumper with not only instant, but long term benefits. The night also celebrated the success of the existing Grande Collection which includes cult-favorites GrandeLASH-MD and GrandeBROW. Alicia and Marketing Director Dena Bruckman introduced guests to the latest innovations, provided brow and lip touchups and shared insider tips for enhancing a woman’s natural beauty. Guests left with the complete Grande Collection.

Blackberry Farm Announces New Proprietor: Mary Celeste Beall

Mary Celeste Beall

Mary Celeste Beall will honor Sam Beall's legacy by taking on a leadership position at the family-owned Blackberry Farm.

Acclaimed hotel property Blackberry Farm announced today new leadership at the family-owned destination. Two weeks after the untimely passing of Proprietor Sam Beall, his wife Mary Celeste Beall has assumed the role of President and Proprietor. The announcement is in keeping with the Bealls’ longstanding commitment to family ownership and management.

A familiar face and an influential presence on the Tennessee property, Mary Celeste will take on the broader role held until recently by her late husband, Sam. She will work closely with a range of company veterans, including Executive Vice President Matt Alexander, Vice President of Operations Matt Wilcoxen, Vice President of Finance Nick DiBartolomeo, Director of Food and Beverage Andy Chabot and General Manager Brian Lee.

The Beall family, as well as Blackberry Farm executives, emphasized the significant role Mary Celeste has already played in the destination’s growth and success.

“Mary Celeste has directed retail operations on property, led key design projects, hosted wellness and arts events, and was an integral leader in the development of the Wellhouse—all while raising a beautiful family,” said Kreis and Sandy Beall, Sam’s parents. “She’s just always been a contributor and a true partner to Sam, which makes her the obvious choice as Blackberry Farm’s next Proprietor.”

Mary Celeste was educated at Washington & Lee University and the University of Tennessee, and she holds an undergraduate degree in business administration and a graduate degree in accounting. Before returning to Blackberry Farm with Sam in 2001, Mary Celeste worked as an associate with PricewaterhouseCoopers in San Francisco.

Together, the couple took the hotel property, which was founded by Sam’s parents 40 years ago in the Foothills of the Smoky Mountains, and shaped it into one of the most awarded and well-regarded destinations in North America. Over the last decade, Blackberry Farm has grown to include thousands of acres and a full working farm, a range of luxurious cottages and accommodations, and amenities like The Barn restaurant and the expansive new spa, called The Wellhouse. During that same period of time, the property and talented team who run it have received the hospitality industry’s highest honors: consecutive James Beard Awards for Best Chef—Southeast, Outstanding Wine Program and Outstanding Service.

Often behind the scenes, but never far from daily activities and decisions, Mary Celeste will step to the forefront of the luxury property’s operations and community in her new role.

“Sam and I—and of course the entire Beall family—share such a deep love for this special place … and for the future our children and grandchildren will create here,” said Mary Celeste about the announcement. “This new role is the most authentic way I can imagine to honor Sam’s legacy, fulfill our shared vision and demonstrate our commitment to our guests, team, partners and the local community.”

[Image courtesy of Blackberry Farm]

A.I.I. Hosts Four-Day Training Session for Global Educators

Image courtesy of A.I.I.

The event focused on the latest products and techniques from top nail brands.

Leading beauty manufacturer, American International Industries (A.I.I.), recently hosted a multiple day seminar for its global nail educators. With a focus on the latest products and techniques from its top nail brands, the A.I.I. Nail Revolution was a complete program that also focused on improving nail art and communication skills.

The Event:

A.I.I. Nail Revolution, a nail training seminar held at the A.I.I. campus in Los Angeles January 24-28, 2016.

The Attendees:
Over 60 domestic and global nail educators attended to learn how to expand creativity, teach effectively and engage with customers and peers at seminars and trade shows around the world. The four-day event drew educators from around the world including Poland, Bosnia and Herzegovina, Russia, Serbia, Thailand, Paraguay, Argentina, Spain, Italy, England, Canada and Mexico, as well as California, Oregon, Alabama, New Jersey and more.

The Education:
The A.I.I. Nail Revolution kicked off with a full day of presentations from A.I.I.’s top nail brands including China Glaze, EverGlaze, Gelaze, ibd, EzFlow, Nail Tek and Gena. During this time, Brand Managers introduced the educators to new items launching in 2016, as well as engaged them with Q&A segments and interactive experiences utilizing their creativity and presentation skills.

Over the next three days, educators took part in informational sessions, hands-on learning and nail art classes taught by top nail artists including Allie Baker, 2015 NAILPRO Cup Champion, and Lulu Desfassiaux, Global EzFlow Educator from Mexico. The A.I.I. Nail Revolution wrapped with a final day of certification testing and a nail art competition.

Get An Edge on Acne Treatment

Image courtesy of Dermalogica

The International Dermal Institute announces "Skin Series: Acne" for skin care professionals.

The International Dermal Institute (IDI) recently announced a new class, “Skin Series: Acne”, to educate professional skin therapists about the most recent discoveries in the pathogenesis of acne along with the role of inflammation, sebum and bacteria.

Acne, a distressing and emotional skin disorder, is the most common skin condition in the U.S., affecting up to 60 million Americans each year. With as many acne treatments, products or advice clients may come across, they want facts - and more importantly, results. In this half-day workshop, skin therapists will deconstruct the acne follicle and revisit the pivotal factors involved in the acne process. Therapists will also learn about medical treatment options and how non-invasive techniques and alternative therapies such as probiotics and how topical and oral medications are becoming more favorable in treating acne-prone skin.

The class will go through all four factors involved with acne pathogenesis in extensive detail at a cellular and biological level. Skin therapists will leave the workshop feeling confident and knowledgeable to help achieve better results for their clients.

“Skin Series: Acne” is now offered at IDI locations for $55.00. Professional skin therapists may register by visiting

CND Announces #SHELLACMASTERPIECE Digital Campaign with Preen.Me

Image courtesy of RPRMC

The #ShellacMasterpiece campaign will aim to generate high-quality nail artistry and power an extensive social conversation that sheds light on nails as true masterpieces.

CND, a global leader in professional nail products and services, recently announced its partnership with innovative digital beauty platform, Preen.Me. In March 2016, CND and Preen.Me will collaboratively launch the #ShellacMasterpiece campaign to generate high-quality nail artistry and power an extensive social conversation that sheds light on nails as true masterpieces.

In 2010, CND revolutionized the nail industry with the launch of the now 8-patented SHELLAC Brand 14+ Day Nail Color system (pictured), which delivers over two weeks of high-performance wear and stunning crystal shine with zero dry time. With the more recent introduction of the CND LED Lamp and XPRESS5 Top Coat, CND significantly decreased service time and allowed for amazing 5-minute removal with no damage to the natural nail (when used as directed). The Preen.Me #ShellacMasterpiece campaign will serve to ignite mass digital engagement intended to inspire Nail Professionals and drive consumers into the salon for professional service and nail artistry using the revolutionary SHELLAC Brand system.

To provide Preen.Me’s millions of fans with eye-catching nail inspiration, a network of highly talented Nail Professionals will create and share colorful nail artistry across the digital landscape using the hashtag #ShellacMasterpiece, with a focus on colors from the wide range of 96 fashion-inspired SHELLAC Brand shades. Through April 2016, Nail Pros and consumers can expect to see hundreds of #ShellacMasterpiece social media posts from Preen.Me influencers, including images, shade swatching, video tutorials and detailed how-tos to recreate their unique nail looks in the salon.

“At CND, we are always looking for unique opportunities to elevate Nail Pros as true artists by turning the world’s eye toward the nail industry. Whether it be on the runways at New York Fashion Week or in your local salon, we encourage you to thrill and delight your clients with one-of-a-kind masterpieces,” said CND Co-founder and Style Director, Jan Arnold. “Partnering with Preen.Me on this exciting digital campaign is yet another way to reaffirm our commitment to advancing the state of the industry by creating mass awareness of the colorful, creative and innovative world of nails.”