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Iredale Mineral Cosmetics Receives Presidential Award for Export Success

Image courtesy of Iredale Mineral Cosmeticals

Iredale Mineral Cosmetics, Ltd was presented with the President’s “E” Award for Exports.

U.S. Secretary of Commerce Penny Pritzker today presented Iredale Mineral Cosmetics, Ltd., with the President’s “E” Award for Exports at a ceremony in Washington, D.C. The President’s “E” Award is the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports.

“Iredale Mineral Cosmetics has demonstrated a sustained commitment to export expansion,” said Secretary Pritzker in her congratulatory letter to the company announcing its selection as an award recipient. “The ‘E’ Awards Committee was very impressed with Iredale Mineral Cosmetics’ emphasis on comprehensive market research used for strategic market entry. The company’s investment in multi-language marketing materials and website design was also particularly notable. Iredale Mineral Cosmetics’ achievements have undoubtedly contributed to national export expansion efforts that support the U.S. economy and create American jobs.”

“Exporting continues to be a vital element of our sales growth, and we are honored to receive the “E” Award,” said Jane Iredale, president and founder of IMC. “During the past 22 years, export sales have grown to nearly 30 percent of our total revenue, enabling us to sustain jobs and even expand our work force domestically.”

In 1961, President Kennedy signed an executive order reviving the World War II “E” symbol of excellence to honor and provide recognition to America's exporters. Today, Secretary Pritzker honored 123 U.S. companies with the President’s “E” Award for their outstanding work to reduce barriers to foreign markets and to open the door to more trade around the world.

In 2015, U.S. exports totaled $2.23 trillion, accounting for nearly 13 percent of U.S. GDP. Nationally, exports contributed to the U.S. economy, supporting an estimated 11.5 million jobs.

U.S. companies are nominated for the “E” Awards through the Department of Commerce’s U.S. Commercial Service office network, located within the Department’s International Trade Administration, with offices in 108 U.S. cities and more than 70 countries. Record years of successive export growth and an applicant’s demonstration of an innovative international marketing plan that led to the increase in exports is a significant factor in selecting the winners.

For more information about the “E” Awards and the benefits of exporting, visit

Pevonia's Annual Global Distributors Meeting Focuses on 25th Anniversary

Image courtesy of Pevonia.

Pevonia conducts its annual global distributor meeting in Daytona Beach, Florida.

Pevonia conducted its annual global distributor meeting for 2016 by hosting its distributors from around the world at its headquarters in Daytona Beach, Florida. The theme of this year’s meeting, where over 100 countries were represented, was Pevonia’s prestigious 25th anniversary in the skincare industry.

Pevonia Co-Founders and Owners Philippe and Sylvie Hennessy along with brand executives including CFO Rob Livingston, Global Vice President of Marketing and Communication Maritza Rodriguez, Medical Director of Global Education Dr. Christian Jurist, Director of International Business Development Ron Jean, and International Business Director Annette Liles participated in key speaking and panel discussions covering core business topics in operations, product development, sales, education and marketing.

The meeting also presented some of Pevonia’s exciting upcoming launches including its new and improved Men’s Line, BodyRenew, a new chic and budget-friendly bath and body collection and collections focused on individual scents such as Lavender, Tropical and Citrus. Other notable topics included Pevonia’s Loyalty Program, Holiday Promotions for 2016 and product development for 2017.

Pevonia, known for its luxury beauty and spa products recently launched its Stem Cells Phyto-Elite® Intensive Body Corrector, a new body-specific formula that stimulates the reversal of the skin’s aging cycle, and LipRenew Plump & De-Age Treatment, a revolutionary new product that plumps and smooths wrinkles on and around the lips in less than 10 minutes while blurring imperfections and improving the overall appearance of the skin.

16 Global Wellness Institute Initiatives Focused on Creating a Healthier World

The Global Wellness Institute (GWI), a non-profit organization with a mission to empower wellness worldwide through education of public and private sectors, announced it has established 16 wide-ranging initiatives. Each Initiative is chaired by an impassioned thought leader in that unique wellness sector and is designed to solve key industry issues and further the global conversation about wellness in its many forms. Take a look at the initiatives:

1. Baltic to the Black Sea:
Although Eastern Europe has a rich heritage of well-being practices, they have remained too little known. This Initiative promotes those wellness traditions that are authentic, effective and relevant to today’s travelers.

Alla Sokolova, Co-Founder, Balans International Wellness Centre, Latvia

2. Career Development
was inspired by the Global Wellness Institute research report, “Spa Management Workforce & Education: Addressing Market Gaps,” which concluded that there were far too few qualified spa managers and spa/wellness career educational options available worldwide. It revolves around three global programs: a mentorship program, internship program and a website providing a wealth of information for anyone considering a career in wellness or spa.

Chair: Jean Guy de Gabriac, Founder & CEO, TIP TOUCH International, Belgium

3. Clinical Wellness Best Practices
was founded to help the wellness community and its practices gain credibility among the medical community, including medical researchers, pharmaceutical companies, clinicians, and health insurers.

Chair: Josef Woodman, CEO, Patients Beyond Borders, United States

4. Consulting Best Practices was founded to help businesses evaluate when a spa management consultant would benefit them and to provide guidelines on the selection process.

Chair: Lisa Starr, Consultant for Wynne Business, United States

5. Digital Innovations for Healing The expectation is that we stay technologically interconnected at all times, but our digital dependency is making us less connected to each other, to nature and ultimately to ourselves. This global group of experts is dedicated to understanding the role of mindfulness, meditation and nature in leadership.

Chair: Louie Schwartzberg, Founder, Moving Art, United States

6. Future of Wellness at Work brings together top thinkers and “doers” to offer much-needed new visions for how wellness at work can be implemented in the global community.

Chair: Renee Moorefield, PhD, CEO, Wisdom Works, United States

7. Global Hot Springs
is an international taskforce dedicated to exploring the diverse values of geothermal waters for health, tourism and community. Its mission is to educate consumers, unite the deeply fragmented global hot springs community, and drive sustainable investment worldwide.

Chair: Amy McDonald, Owner Principal, Under a Tree Health and Wellness Consulting, United States

8. Hydrothermal Initiative aims to increase transparency and awareness in the design and implementation of all elements of facilities involving thermal and wet treatments.

Don Genders, Managing Director, Design for Leisure, United Kingdom

9. Minister of Wellness
was formed to map out a new governmental function to benefit people worldwide: a Minister of Wellness. The aim is to develop a thoughtful and strategic framework that can be used to build a positive contagion for making well-being a priority in countries globally.

Co-Chairs: Renee Moorefield, PhD, CEO, Wisdom Works, United States and Guillaume Lefevre, President and Co-Founder, THÉMAÉ, France

10. Sustainability
was founded to stimulate a provocative discussion about how wellness intersects both on a personal level and on a wider social, economic and environmental scale.

Chair: Bonnie Baker, Managing Partner & Co-founder, Satteva Spa and Wellness Concepts, Mexico

11. Wellness Communities Humans spend the vast majority of their time indoors, but “wellness” has been late in coming to the built environment. This Initiative brings together senior stakeholders from around the world with active commercial interests in communities and buildings proactively developed with the holistic health of its residents, guests, environment and surrounding community in mind.

Mia Kyricos, President, Kyricos & Associates, United States

12. Wellness for Cancer Most spas have lacked the proper perspective about, and the proper training to support, clients with cancer: to help them reduce stress and increase their emotional resiliency. This Initiative offers a cancer-focused educational platform that trains staff, departments, and locations worldwide.

Chair: Julie Bach, Executive Director, Wellness for Cancer

13. Wellness Tourism
was formed to create a global platform of stakeholders in what has become one of the fastest growing tourism segments. It supports the practical integration of wellness into tourism strategy and highlights the vast opportunities for private sector business.

Anni Hood, Founder and CEO, Anni Hood, Wellness Business Consultancy, United Kingdom

14. World Retreat Study
aims to assess the health impact of retreat experiences through a standardized online assessment tool, measuring depression, anxiety, stress, mood, sleep, health symptoms, quality of life, cognitive function (and more) to provide data on the benefits of retreat experiences.

Chair: Professor Marc Cohen, MBBS (Hons), PhD, B MEd Sc (Hons), Professor of Health Sciences, RMIT University and Chair, Australasian Wellness Association, Australia

15. & 16. Two new GWI Initiatives, Beauty, chaired by Mark Wuttke, President & COO, Babor, United States, and Wellness Architecture, chaired by Veronica Shrebeis-Smith, CEO & Founding Principal, Vera Iconica Design, United States, will launch later this year.

Dinair Supports "Say Yes to the Prom!"

Dinair joins "Say Yes to the Prom" to help offer underprivileged girls the prom of their dreams.

“Say Yes to the Prom”, a show patterned after the popular Discovery Communications/TLC show, “Say Yes to the Dress”, identifies low income girls in need and offers them an opportunity to have the prom of their dreams. The focus is to help build courage and confidence by improving the girl’s self-image. The program, now in its 5th season, partners with local and national merchants for donated prom dresses, shoes, jewelry, makeup and hair. The girls are paired with a personal mentor, a “prom-consultant”, who guides them through a day of shopping and pampering. They then get professional hair and makeup done to complement the dress they chose. The day of transformation is finished with a fashion show reveal for the TLC program. Dinair is proud to have participated in this very worthy cause. A huge thank you to the makeup artists that donated their time to help make it possible.

Dina Ousley shares, “We were very honored and excited to be a part of such a worthy event. The kids were so thankful, sweet and deserving. There were tears everywhere. There is no feeling like giving back.”

[Image courtesy of Dinair]

Guinot Supports World Figure Skating Championships

Top figure skaters competed in The 2016 World Figure Skating Championships in Boston from March 28 - April 3. This year Guinot sponsored the event where top figure skaters competed for the title of World Champion in men's singles, ladies' singles, pairs and ice dancing. First place winners included Javier Fernández from Spain, Evgenia Medvedeva from Russia, Meagan Duhamel/Eric Radford from Canada and Gabriella Papadakis/Guillaume Cizeron from France.

CIDESCO Calls on its Global Members to "Say Yes" to Global Wellness Day

Saturday June 11th will mark the fifth Global Wellness Day (GWD) being celebrated around the world with 100 countries taking part. Anna-Cari Gund, President of CIDESCO, the World Standard for Beauty and Spa Therapy and Sweden’s Global Wellness Day ambassador has announced that its global membership covering 40 countries worldwide is supporting the awareness day. CIDESCO is calling on its members and encouraging its international network of accredited schools, students and qualified therapists to spread the wellness word worldwide by saying ‘Yes’ and bringing wellness into the forefront of their minds and daily lives.

Bringing together healthy eating, mindful and physical wellness through embracing the Global Wellness Day 7 Step Challenge, CIDESCO members from around the world will also be taking part in educational activities such as talks and wellness workshops. CIDESCO Section India and India’s Global Wellness Day Ambassador Rekha Chaudhari upon meeting Marharashtra’s Minister of Health, one of the largest states of the subcontinent, confirmed that 500 CIDESCO certified spa and salon owners in India will be supporting the day and joining in with educational activities on spa and wellness. Accredited school, Ecole Privee Catherine Aesthetic Sertin is also pleased to be celebrating Global Wellness Day where they will be opening the school at 9:30am for the public to benefit from complimentary massages by their pupils.

[Image courtesy of Spa PR Company]

Repêchage Hosts 18th Annual International Conference for Salon & Spa Professionals

Lydia and David Sarfati with Dr. Samuel and Joni Shatkin at the Repêchage 18th Annual International Conference.

Skincare professionals from all over the world gathered for this year's Repêchage conference in NYC.

Repêchage CEO and Founder Lydia Sarfati welcomed over 150 skincare and spa professionals from across the country and across the globe, including Australia, Trinidad, Italy, Dominican Republic, El Salvador, Mexico, Malta, Guatemala, Romania, the U.K., India, Canada, Colombia and the Cayman Islands. Guests gathered at this year’s NYC Conference to hear industry experts speak as well as to be part of the launch of the new Repêchage Fusion Express Bar and Spa Masks with Nutriceutical Organic Actives and at-home products. The Conference concluded with the annual Repêchage President’s Awards.

The highlight of this year’s Conference was the new Repêchage Fusion Express Bar and Spa Masks with Nutriceutical Organic Actives. This new professional treatment from Repêchage is a restorative, relaxing facial treatment that provides real nutritive benefits to the skin while stimulating the senses. “This treatment provides the best ingredients from the land and the sea,” says Sarfati, “We are using our renowned seaweed-based mask and infusing it with ingredients culled from the culinary world that have true benefits for the skin.” Repêchage Fusion Express Bar and Spa Masks with Nutriceutical Organic Actives utilize Repêchage’s renowned Laminaria digitata seaweed, as well as aloe vera, orange water, coconut oil and acai berry. These ingredients are combined with organic flavor actives of chocolate, matcha (green tea), mixed berries (blueberry, strawberry and beetroot) and vanilla and pumpkin actives to create the four Fusion Facials: Chocofina Fusion, Matchafina Fusion, Berryfina Fusion and Vanillafina Fusion.

As noted in Sarfati’s presentation this new facial is the ideal treatment for young clients, who need time away from their TVs, cell phones and over-consumed digital life. As Sarfati discussed, clients as young as seven are experiencing stress and anxiety, making a facial, massage and trips to the spa a healthy, natural and therapeutic outlet for them. On this same notion, Sarfati pointed out that it’s never too early to start good skin care habits—just as proper diet and lifestyle habits are introduced at a young age, good skincare habits should be as well. The key is introducing facial massage and treatment as one that is fun, interesting and relatable to the younger client. And although this treatment is ideal for a young client, Sarfati relayed the message that this client is not limited to just an adolescent audience. Clients of all ages and skin types can truly benefit and enjoy this new beauty concept.

Dr. Andrea Bovero, Ph.D, Professor of Cosmetology and Communication of Beauty and Wellness, President of CIDESCO Italy and notable author, followed Sarfati with his presentation: “Mind and Body Integration: The Brain and Skin Care Connection.” During his presentation, Bovero discussed the connection between the brain and skin care, emphasizing that a connection to the mind and body of a client is through a multi-sensory approach. This is the need for the spa professional to consider during a time spent with the client. As discussed by Bovero, the most important of all the senses is the sense of smell because it is linked with memories, the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deep emotional level, resulting in a memorable experience. Creating memorable experiences and emotional connections through getting in touch with a client’s sense of smell is also critical to win consumer spending and long term brand loyalty. Scent can attract new customers, increase sales, heighten value perception and expand brand recognition and customer satisfaction, and when combined with marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers.

Next to take the stage was Dr. Samuel Shatkin, FACS, MD and Owner of Aesthetic Associate Centre for Plastic Surgery in Buffalo, NY. During his presentation “Skin Care from 8 to 80: 8 Ways to Stay Ageless” Dr. Shatkin presented a list of ways in which medical procedures can be combined with professional skin care treatments. For example, one can perform a facial treatment during a teeth whitening session or as a pre- and post-op treatment for surgical procedures to treat a client’s skin. Dr. Shatkin highlighted how his practice has been successful in combining Repêchage facial treatments with his medical procedures and how the spa industry should work more closely with physicians to provide the best results for clients. Following Dr. Shatkin’s presentation, guests enjoyed a break for champagne and strawberries.

After a brief break, Yolanda (Mayola) Amador Origel, International Spa Consultant and Repêchage Mexico Distributor, followed. In “The Whole Picture: The Newest Trends in Spa Treatments” the International Spa Consultant discussed the importance of spas to understand the needs of clients in present day: a spa that offers quality, innovation, price-quality relation, and fun and daring options. Amador pointed out the importance of understanding what makes one’s spa different from competition and how important it is for spas to focus on being innovative so that they cannot be duplicated. Combining this mindset with various marketing efforts including creating business cards, a website, a spa menu, media events, memberships, promotions, samples, coupons, direct mail, print ads and in-spa marketing, as pointed out by Amador, has helped her to help be successful with innovative spa concepts that she has brought to Mexico: Melange World Spa, a spa based on cultural spa traditions from around the world, Mamma Mia Salon & Facial Bar, an outlet for mothers and daughters to get pampered together, and Barber & Booze, a venue for male grooming services that offers a lounge area to enjoy a signature, mixology cocktail.

For the last portion of the event, Lydia Sarfati presented the President’s Awards, given in various categories to an establishment or person that demonstrates esthetic excellence as well as dedication to the elevation of the industry.

The first award was presented to Bikram Sapra of JB Skincare, who received the President’s Award for Distributor of the Year as a result of his enormous growth of Repêchage in India’s competitive skin care market.

Euracom, Repêchage’s exclusive distributor in Italy received the next award: Award of Excellence in Marketing. Euracom has demonstrated excellence in this arena by their ongoing presence in print, online and digital media in 2015-2016

The next award presented was for Rising Star. Odalisa Dominguez, creator of Spa O on the Go, a mobile day spa that brings the spa experience to the venue of one’s choice!

For the last award, Mamma Mia Salon and Facial Bar received the Award of Excellence in Innovation for their unique “mother-daughter” spa concept – the first of its kind in Mexico. Yolanda (Mayola) Amador Origel who played a role in helping this creative concept come to fruition, accepted on behalf of Juan Carlos & Carolina Sierra, owners of Mamma Mia Salon and Facial Bar.

The following day, on May 3, 2016, 60 attendees gathered at the Repêchage Headquarters in Secaucus, NJ for a Hands-On Workshop. Under the instruction of Repêchage Educators, Lauren Streeter and Lindsay Ramagli, guests spent a full day learning further about Repêchage Fusion Express Bar and Spa Masks with Nutriceutical Organic Actives and at-home products.

With the ability to learn from one another and working together, Repêchage® will continue to offer clients opportunities to increase their knowledge and provide them with the tools they need to achieve success.

[Image courtesy of Repêchage]

A Look at the Essie Met Gala Nails

See who wore which essie colors to the Met Gala!

Essie debuted their new long-wear line of nail polishes gel couture on Kate Bosworth, Elle Fanning and Katie Holmes at the 2016 Met Gala. The curated collection of 42 shades was inspired by the couture runways and merges fashion and technology. We take a look at the essie nails from the Met Gala:

Kate Bosworth wore essie's new gel couture posh in fairy tailor, a lovely nude pink.

Celebrity manicurist, Elle Gerstein used essie’s new gel couture polish in fairy tailor followed by a thin layer of sparkle on top to create Elle Fanning's nail look.

Celebrity manicurist Dawn Sterling used sand tropes, a nude beige, followed with a coat of ballet slippers for Emma Watson's look. The manicure was finished off with matte about you top coat.

For Jessica Chastain's modern, edgy look, celebrity manicurist Angel Williams used two coats of essie's off tropic, followed by a very thin layer of sequin sash.

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Poppy Delevingne wore two coats of essie's licorice followed with a drop of essie's metallic penny talk by manicurist Barbara Warner.


Rachel McAdams opted for a chic and sophisticated nail look with essie's classic mademoiselle.

Saoirse's half moon nail design was created with essie's licorice and delhi dance.


[Images: KISS Nails by Mar y Soul, Red Carpet Manicure, Getty, essie ]

Face & Body Northern California Announces Keynote Speaker

Image courtesy of Y Communications

Award-winning actress and makeup artist Eva DeVirgilis will give this year's keynote address.

Face & Body, an annual conference and expo held exclusively for skincare, spa and wellness professionals, recently announced award-winning actress and makeup artist Eva DeVirgilis as the keynote speaker for its Northern California show, to be held Aug. 20-22, 2016. DeVirgilis’ keynote presentation, titled, “In My Chair: Makeup Chair Conversations,” will bring conversations with clients to life and will highlight the role that wellness professionals play in encouraging clients to feel confident and beautiful.

Eva DeVirgilis is an award-winning actress and makeup artist with a long career in TV, film and theater. In addition to her inspirational TEDxRVAwomen talk, "In My Chair: A Makeup Artist's Perspective on Beauty," DeVirgilis has had a featured role in Law & Order Criminal Intent, is an adjunct professor at Virginia Commonwealth University’s School of Business, narrated for the Richmond Symphony Orchestra, performs comedy regularly at the Coalition Theater, and can been seen as Missy Cross in the feature film, Shooting the Prodigal.

Pevonia Makes Coachella Debut

Image courtesy of Pevonia

The skincare brand teamed up with PAPER Magazine and Kylie Jenner for the #YOUth issue launch party.

Skincare brand Pevonia made its Coachella debut during the festival's opening weekend. The brand teamed up with PAPER Magazine for its #YOUth issue launch party featuring Kylie Jenner, by providing a sample of their newest launch, LipRenew Plump & De-Age Treatment, inside each of the luxe gift bags that were given to attendees.

Celebrities and influencers such as Kylie Jenner, Jayden Smith, Andreja Pejić, Justine Skye, and Chantel Jeffries - as well as key players in the fashion, beauty and music industry - attended the bash held on Friday, April 15th 2016. Each guest received a swag bag from luxury leather brand MCM that included INKED by dani, Go-Comb, EMI JAY, LuMee, and Pevonia’s LipRenew Plump & De-Age Treatment.

For more information about the new LipRenew Plump & De-Age Treatment, please visit