Green Spa Network Announces New Board Members

Images courtesy of GSN

Four new members have joined the GSN board for 2016.

The Green Spa Network recently announced four new board members, including (pictured top to bottom, left to right) Rose Fernandez, VP Sales and Marketing, Jurlique; Tessa Kienow, Regional Sales Manager, ReadyCare Industries; Shelley Lotz, Founder, Vios Spa Group; and Peter Plishka, Director of Communications, Natural Body Spa & Shop.

Rose Fernandez oversees the North American business for Jurlique. With over 20 years of experience in sales and marketing in the skincare world, Rose has developed strong businesses by focusing on brand, relationships and profitability. This has been demonstrated across channels in spa, retail, and digital. She is also keenly passionate about assembling the right team and developing people to success.

Since October of 2012 Rose has been the lead ambassador of the Jurlique brand and passionate about connecting partners to Jurlique’s purpose “to inspire people to well-being through connection with nature.” She is committed to developing the Jurlique brand to be the leader in natural premium skincare and is proud of the pillars for which Jurlique embodies; purity, potency, expertise, heritage, and responsibility.

Rose holds a BS in Marketing from the University of Phoenix and has been featured in various publications on the topics of brand and strategy. Rose is also active member of ISPA, GSN, and CEW.

Tessa Kienow has long found her professional home working in the spa and wellness industry. With over 20 years of experience in hospitality and 10 + years of experience in resort spa operations and executive hotel leadership with regional oversight of multiple spas. The past couple of years she has been working in a consulting capacity for both spas and wellness brands on a variety of projects, including The Buzz Bus, A Wellness Lifestyle Tour. In her current role with ReadyCare Industries as Regional Sales Manager for the Mid-Atlantic she enjoys being able to travel and meet an even wider network work spa professionals. She is based in Atlanta, GA where she works hard to live a life filled with intention and reduce the footprint her family leaves on the planet. She has been volunteering with the Green Spa Network for a little over 3 years holding the co-chair position for the Congress Planning team for the last 2.

Shelley Lotz has over 25 years of experience in the spa/wellness/beauty industry as an esthetician, educator, and business owner. Her newest book is Green Spas and Salons: How to Make Your Business Truly Sustainable. She is a major contributing author of Milady’s Standard Esthetics Fundamentals, a textbook for esthetician students. She started an institute of aesthetics and is also a Certified Sustainable Building Advisor. Shelley recently launched Vios Spa Group, a consulting, management, and education company.

In addition to traveling, writing articles and volunteering for the Green Spa Network keeps life interesting. Her purpose is to inspire, educate, and connect with others who have enthusiastic energy and a shared vision of sustainability and wellness. Shelley lives in Ashland, Oregon with her Greek husband while dreaming of tropical beaches.

Peter Plishka is the Director of Communications for Natural Body Spa and Shop, a 12-unit day spa chain based in the Southeast, operating since 1989. Natural Body is a founding seed spa of the Green Spa Network, and has kept an active involvement since the beginning. With 8 years in the spa industry, Peter works daily in defining and expressing the green culture within Natural Body’s commitment to its sustainability mission. He has created and delivered numerous eco-focused programs on behalf of GSN, facilitating workshops, moderating panel discussions, and providing content on sustainability for industry trade publications. Peter is committed to assisting in defining GSN’s goals for the future, and creating functioning and pragmatic tools and strategies for members.

For more information, please visit