FarmHouse Fresh Receives 2016 ISPA Innovate Award

Image courtesy of Carolyn Kamii Public Relations

FarmHouse Fresh was awarded in the Philanthropic Initiatives category for its creation and launch of Is It True They Call You the Dog Bed Fairy? picture book.

FarmHouse Fresh recently received the 2016 ISPA Innovate Award in the Philanthropic Initiatives category for its work surrounding the creation and launch of an 18-page, hard-cover picture book, Is It True They Call You the Dog Bed Fairy?. The book, which features images of lovable homeless dogs, retails on the company's website for $10, with $7 of each book sold going toward the purchase of dog beds for animal shelters across the country.

"We are thrilled to be recognized by fellow ISPA members who voted for ideas they believe are the most innovative in the spa industry within 4 categories, and so honored they recognized our dog bed fairy book for its charitable initiative," says Shannon McLinden, CEO of FarmHouse Fresh. In the first 2 months, proceeds from the book amounted to over $20,000 in beds, outfitting shelters from Arizona to Texas, Georgia and Florida. Spas across the country are retailing the book, and many partnered with FarmHouse Fresh to ensure their local shelters receive beds.

McLinden continues, "Our corporate mission has a philanthropic component which is to support the rescue, transport, funding and fostering of forgotten and abused animals, where every purchase made of the picture book helps us help them. Shelters, rescues, and non-profits are selected, and asked to fill out a wishlist. We pool the proceeds of book purchases to fulfill their requests, so that one by one, each shelter and animal rescue we approach is completely outfitted, and dogs get the comfort they need. I believe that some images in this heartwarming book capture the emotions of what dogs in shelters say and feel when they are given their very own bed."

To help spread the word about this book and the company's charitable initiative to supply dog beds to shelters and rescues, FarmHouse Fresh asks readers to engage their friends, families and colleagues in a social media challenge to become "FarmHouse Fresh Dog Bed Fairies." With each online purchase, the reader will receive a welcome email with instructions on how to upload a selfie or photo of a friend or family member they are gifting. Within 2 business days, the company sends back a customized Dog Bed Fairy photo which the reader can post on social media using the hashtag #DogBedFairy, and tag the company on Instagram (@FarmHouseFresh), Facebook (FarmHouseFreshGoods), and Twitter (@FarmHouseFresh). As a reminder of the challenge, the bookmark provided inside each book explains how readers can email the company their photo(s). Each month, the company will pick random fairies who posted a photo using the correct hashtag, and send the winning fairies a free, limited-edition poster print of pages from the book.

For more details about the company's ongoing efforts to help forgotten and abused animals, visit the Rescue area on their website,