Plugged In: In the Know on SEO

Learn how leveraging the right keywords can boost your spa's website to the top of search engine results.
Getty Images

Potential spa clients are increasingly turning to the Internet’s search engines to help them find services. In 2014, there were over 20,000 functioning spas in the U.S. according to statistics portal Statista, and chances are, most of those spas have websites. So when individuals search for a spa online, they’re immediately confronted with thousands of results, displayed on hundreds of pages. Needless to say, on the loud, noisy streets of the Internet, ensuring your website gets noticed can be quite the challenge.

A 2013 survey from online ad network Chitika found that 92% of Google searchers don’t navigate past the first page of search results. In other words, getting your spa’s website on that front page can be critical, and should be a major part of your online marketing strategy. The key to gaining those prime search result spots is by leveraging Search Engine Optimization, or SEO. In a nutshell, SEO means augmenting your website so that it will win a higher position in search results.

“SEO is crucial to a business owner because it in- creases their enterprise’s visibility, traffic and credibility,” says Chris Hornak, director of operations at Clear Sky SEO, a company in Pittsburgh that specializes in helping businesses become searchable on the web. “This is extremely important, because 80% of Internet users perform an online search before making a purchase.”

“SEO represents the absolute best return on investment compared to any other marketing strategy,” agrees Alexis Ufland, owner of New York City-based spa consultancy firm Lexi Design. “Optimizing your website gives your spa the opportunity to be in front of thousands of clients who are actively searching for your services — all at the same time.”

Continue reading about the importance of using the right keywords in our March digital edition!