Marketing Savvy: App-ly Yourself

Want to increase bookings, build customer loyalty, and run your spa more efficiently? There's an app for that.
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Just when you think your spa has a large enough digital footprint with its engaging website that includes a mobile-friendly version and a vibrant social media campaign, there’s one more thing to add: a mobile app. That’s right: eMarketer predicts that by 2018, approximately 60% of mobile phone users will be using apps to access the Internet.

Marketing via mobile apps isn’t just the latest bandwagon to jump on; it’s vital to staying competitive, points out Stephanie Jennings, senior vice president of sales for MINDBODY, an app-building company. “More spas are using mobile apps to manage their operations, and more clients are turning to mobile apps to find, book and pay for spa appointments,” she reports.

One such business is Hand & Stone Massage and Facial Spa, with more than 200 locations nationwide. “Consumers are relying more on their mobile devices, so we knew it was time to launch an app that would give them the power to book appointments, review past services and obtain information at all times,” says Todd Leff, CEO/president. According to Leff, since implementing an app, the business has seen a “dramatic increase” in access to its website from mobile devices.

Continue reading this story in our November digital edition.