Management Workshop: Getting the Message

Automated texting may be the silver bullet to your booking woes.
Image: Getty Images

For many of us, it’s practically second nature to send a quick text message to let someone know we’re running late, ask them a simple question or share a piece of juicy gossip. Increasingly taking the place of emails — and certainly phone calls — texting has become a seamless part of how we manage our relationships, our schedules and our lives. According to U.K.-based Portio Research, people worldwide sent an estimated 8.3 trillion text messages in 2015 alone.

Now let’s take this down to more relatable numbers. If a recent USA Today article is correct, your average client is spending about 23 hours per week engaged in texting activity. So the question is, are any of these texts coming from you? If not, you’re missing out on one of the most efficient means of filling booking holes and avoiding no-shows, among other things.

Continue reading about how texting can benefit your business in our June digital edition!